Since Optimize isn’t a CMS or hosting platform, it isn’t designed to serve variants indefinitely. The best practice is to hand the variant off to your web team to code and deploy to your production website. Once Optimize has found a winning variant, end the experiment and deploy the leader through your existing web development process. End experiments on timeĪ leader is declared when Optimize has collected and analyzed sufficient data. For example, it is considered abusive if a page focused on higher education programs is modified to appear as a casino membership program sign-up page to some users. The variants shouldn't change the meaning of, or users’ general perception of, the original content. Your variant pages should maintain the spirit of the content on your original pages. If you follow the guidelines presented here, there will be a negligible impact on your website's performance. ![]() It’s Ok if Googlebot crawls or indexes page variants that you’re testing. The following guidelines help ensure that your experiments don’t impact your website’s search performance and that variants aren’t construed as cloaking. ![]() Cloaking is the practice of presenting a version of a web page to search engines that is different from the version presented to users, with the intention of deceiving the search engines and affecting the page's ranking in the search index.
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